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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Honda designers talk about Tokyo concepts

With the Tokyo motor show now firmly in our rear view mirrors, Honda has made us aware of a new addition to its website that highlights the numerous concepts the Japanese company had on show at the exhibition. Answering the question: ‘ What makes people feel good?' Honda designers take us through each of the seven concepts showcased at the Tokyo show, including the RC-E electric motorcycle; E-Canopy three-wheeled scooter; MotorCompo folding scooter; TownWalker mobility vehicle; AC-X show car; Micro Commuter Concept and the EV-Ster electric roadster. The background story on these mobility concepts and vehicles - all told by some of the designers responsible for the projects - can be viewed by clicking on a tab available on the page.

What's New: June 2004

The frontal design is streamlined: the radiator grille is absent to focus attention on the Renault lozenge logo and to evoke other prestigious Renault cars. "Fluence's interior is simple and easily remembered, with natural harmony," explains Patrick le Quement. The printed leather seats are mounted on runners.