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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Aston Martin Virage (2011) at 2011 Geneva motor show

This is the new Aston Martin Virage, a V12-engined GT to sit halfway between the DB9 and the DBS. It will be officially unveiled to the public, along with the Aston Martin Vantage S, at the 2011 Geneva motor show next week. Numbers are easy to understand, so let’s start with the figures produced by the 6.0-litre V12 shared between the trio: the DB9 has 470bhp and 442lb ft, the DBS 510bhp and 420lb ft, and the Virage sits neatly between the two with 490bhp and 420lb ft.

Peugeot 207 S16 announced

Peugeot has revealed the slightly shouty Peugeot 207 S16 The last few days new from Peugeot has been all about the Toyota recall mess and having to drag in a pile of 106s for the sticky throttle fix.  So it’s nice to report a new car from Peugeot instead (particularly if you’re in to boy-racer Peugeots) with a limited edition Peugeot 207 on offer. Peugeot has announced the Peugeot 207 S16 to celebrate its domination of the Intercontinental Rally Challenge for the last three years, and of Kris Meeke in winning the 2009 IRC drivers’ title.