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Lotus Evora at the London motor show 2008
Wed, 23 Jul 2008By James Foxall and CAR reader reporter Jacomoseven Motor Shows 23 July 2008 01:43 Lotus will call its new 'Project Eagle' 2+2 sports car the Evora, it announced today at the London motor show. And whatever you think of the name, the new Lotus Evora was one of the undisputed stars of the show – and one of the few genuine global debuts. What’s new on Lotus’s London motor show stand?Pulling in crowds of expectant photographers and cameramen like you get at Europe's upper-echelon motor shows, the launch of the Evora gave this motor show a feeling of old-school glamour, not seen at a British expo for the past decade.
Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
U.S. Car Makers bailout fails
Sat, 13 Dec 2008This is a really difficult one. Do you save the U.S. car makers from oblivion, or do you use taxpayers money to rescue them?