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CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]

Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac. Brief Three: Cadillac ‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?' You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car. The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury.

Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list

Jaguar, BMW and Mercedes make the Superbrands Top 10 Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.

New Range Rover Sport races a Spitfire on the Goodwood Airfield (video)

The new Range Rover Sport takes on the iconic Spitfire (pictured) in a race at Goodwood They may have stolen the idea from Top Gear, but Land Rover has taken up a challenge from FortyOneSix.com to turn up at the Goodwood Airfield with a new Range Rover Sport and take on a WWII Spitfire on the Goodwood Airfield. As the Goodwood Airfield is a grass strip, it’s a proper test of the new Range Rover Sport’s ability to get away on slippery surfaces and the Spitfire provides a worthy challenger with its 1750bhp V12 Merlin engine offering a 400mph performance in the air and over 80mph at take-off. The Vickers Submarine Spitfire was piloted by Matt Jones from the Boultbee Flight Academy and the RRS by Mike Cross, so there was no doubting the abilities of both to get the best out of their charges.