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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Toyota to recall 3.8 million autos as floor mats snag gas pedals

Toyota plans to recall as early as next week 3.8 million U.S. Toyota and Lexus models--its largest ever--to fix floor mats that may snag gas pedals and cause vehicles to accelerate at high speeds. In the meantime, U.S.

Who's Where: CCS appoints Sally Erickson Wilson as chair of new color and materials design MA

The College for Creative Studies (CCS) has appointed Sally Erickson Wilson as associate professor and chair of its new Master of Fine Arts degree program in Color and Materials Design. Erickson Wilson moves to the school from Johnson Controls where she was design manager responsible for leading the North American fabric design team. As chair of the course, Erickson Wilson will be responsible for the graduate curriculum and will help students to develop an eye for color differentiation, materials craftsmanship and quality assessment.