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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

20 special-edition copies of the Ferrari 458 Italia sent to China

The first factory car from Maranello to hit the shores of China was a 1992 Ferrari 348 TS. Twenty years later, Ferrari is celebrating its anniversary in the country by producing 20 special-edition copies of the 458 Italia inspired by the market. In addition to the car, Ferrari will open its first permanent brand exhibition outside of Maranello at the Italian Center of Shanghai's World Expo Park.

Subaru VIZIV Concept & new Subaru Forester at Geneva 2013

Subaru are debuting a new crossover/SUV concept at the Geneva Motor Show as well as the new Subaru Forester and Outback diesel CVT. Subaru are heading to the 2013 Geneva Motor Show with a new crossover concept  - Subaru VIZIV Concept – but has failed to give us any real information. So we don’t know if the VIZIV (the name is supposed to mean ‘Vision for Innovation) is a replacement on the way for a current Subaru, or an all new car.