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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Chevy introduces two Silverado SEMA concepts at Texas Fair

Chevy used last Friday's State Fair of Texas to introduce two buffed-up pickup trucks prepped for SEMA. The first, based on the Silverado Double Cab with the Z71 package, was for fighting fires; the other, a Crew Cab 4x4, is for top-secret Black Ops missions (??- ED.) Chevy This pickup carries equipment, water and fire extinguishers. According to Chevy, the Silverado Z71 Volunteer Firefighter concept honors the service of “first responders” while showing off the pickup's work credentials.

Money Advice Service’s Online Tool Helps Buyers Choose Wisely

NEW researched published by the Government-backed Money Advice Service (MAS) has found more than half of people who purchased a used car underestimated the running costs. Some 56% of motorists said that total cost, including maintenance, repairs, insurance and fuel had turned out to be higher than anticipated, while one in five (20%) have resorted to going into debt just to keep their vehicle on the road. One in four (26%) of the 3,000 people surveyed who have bought a second-hand car since 2012 now has regrets about their purchase, with many of them saying they had not worked out whether it was really affordable or that the purchase price was too much in the first place.