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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

U.S. woman ready to take a crack at world land-speed record

We talk power numbers at AutoWeek all day long. Three hundred horsepower used to be a lot, then 400, then 500. Now we expect our supercars to exceed even that.

Infiniti Emerg-e concept car (2012): leaked patent drawings

Looks like this is the Infiniti Emerg-e concept car bound for the 2012 Geneva motor show. These leaked images from an Italian blog, filed at the European patent office, have surfaced overnight, blowing the planned embargo on Infiniti's range-extender hybrid sports car concept. Infiniti has only issued a couple of teaser photos and confirmed the name of the Infiniti Emerg-e and had hoped to keep the styling under wraps until 6 March 2012.