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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

New Jaguar XJ – The design

The design of the new XJ is a big style departure for the Big Cat Design So where were Jaguar to go with the design of the new XJ? Did they stick with a pastiche of the original or go with a contemporary design? They really had no choice – they had to bring the Big Cat in to the 21st century.

Chrysler says it has Wrangler hard-top shortage covered

Chrysler Group says it has solved the problem that caused a shortage of hard tops for Jeep Wranglers. Michael Manley, CEO of the Jeep brand, said there will be two production increases of the hard tops--one in early April and the second in late April. “We’ve been working to increase hard-top capacity,” Manley said at a Jeep event Thursday.