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Jaguar Land Rover & Chery in business

The joint venture between Jaguar Land Rover and Chery Automobile in China is now official and will see new production and R&D facilities in China. Jaguar Land Rover has now received official approval for its joint venture in China with Chery Automobile from China’s authorities – something we predicted as long ago as February 2011 - which will see both JLR and joint branded cars rolling off production lines in China. The JV will be known as Chery Jaguar Land Rover Automotive Company Ltd.

Webinars: Visualization & Digital Effect Creation with Autodesk

Car Design News hosted Visualization & Digital Effect Creation with Autodesk on February 9, 2011. This webinar explored how effective communication is key to 'selling' a particular design internally, and provided information on how to get your vision across using Autodesk Showcase, with an emphasis on materials, cross-sections and environments. We all know that a beautifully-rendered image captures the emotion of a design idea; convincing animations and digital effects place the product in a realistic environment and depict consumer interaction, making the design credible and relevant to the target consumer.

Camaro, Sonic fill the Chevrolet stand at SEMA

Custom Camaro and Sonic models lead the way at the Chevroletstand at SEMA this year, with a green electroluminescent Hot Wheels Camaro leading the pack. The paint on the Hot Wheels car was not actually plugged in to an electrical source to make it glow so bright, but it sure seemed like it was. The idea was to get the same metallic finish that shined on the first 1:64 scale Hot Wheels Camaro, one of the original 16 die-casts that debuted from Mattel in 1968.