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What's New: July 2004

Audi A3 Sportback With the A3 Sportback, Audi is seeking to define a new segment in the premium compact class, combining the sporting elegance of a coup? and the versatility of a five-door vehicle, with sophisticated technology and well-defined driving dynamics. The Sportback features four and six-cylinder engines developing up to 184 kW (250 bhp), front-wheel or quattro permanent four-wheel drive and optonal DSG transmission.

Honda Jazz Hybrid / Honda Fit Hybrid revealed

The Honda Jazz Hybrid will debut at the Paris Motor Show Despite not really believing that Hybrid cars are anything other than a stop-gap (if they’re any use at all in small cars) Honda is pushing forward with its hybrid range by dropping the hybrid bits from the Insight in to the Jazz to make the Honda Jazz Hybrid (in the Americas, China and Japan read that as Honda Fit Hybrid). The Honda Jazz Hybrid – which will be revealed at the Paris Motor Show in just over a month – will be the first B-Segment hybrid to hit the market (supermini in English), and its smaller size may help the Insight’s hybrid bits be a bit more fun. But don’t hold your breath.

General Motors names Ewanick global chief marketing officer

General Motors, looking to accelerate its push into major markets worldwide, tapped U.S. marketing chief Joel Ewanick to become global chief marketing officer--a new post. "As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," GM CEO Dan Akerson said in a statement today.