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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Ford C-Max at 2009 Frankfurt motor show

By Tim Pollard First Official Pictures 04 September 2009 00:01 This is our first look at the new Ford Focus family – in C-Max, midi-MPV form. Now called just the straightforward C-Max, having dropped the Focus part of its name, the new car will be shown at the 2009 Frankfurt motor show. However, there’s still quite a long wait until you can actually buy the new C-Max – it won’t roll into Blue Oval dealers until autumn 2010, when it will pitch into battle with the Renault Scenic and Vauxhall Zafira.

Porsche Panamera S Hybrid (2011) first pictures

This is the Porsche Panamera S Hybrid, the cleanest, most fuel efficient Porsche ever. On the official combined fuel cycle it manages 159g/km and 41.5mpg, a big improvement on the Porsche Cayenne S Hybrid’s 34.3mpg and 193g/km, and comfortably ahead of the best non-hybrid Porsche, the PDK-equipped Cayman (31mpg and 214g/km CO2). The new Porsche Panamera S Hybrid will be unveiled at the 2011 Geneva motor show in March.