Thu, 17 Apr 2014
The 2015 BMW M4 Convertible made its official debut at the New York auto show yesterday. While the details of the high-octane hardtop didn't exactly catch us off-guard (see our full breakdown here), we now know how much it'll cost to feel the wind in your hair as you launch from 0-60 mph in 4.4 seconds: $73,425, to start. Complete pricing will be available closer to the M4 Convertible's sale date, which is “late summer” 2014, according to BMW.
Thu, 26 Apr 2012
BMW 2012 London Olympic Fleet arrives
BMW has revealed its fleet of cars for ferrying athletes, VIPs and officials around London for the 2012 Olympics. BMW is an official sponsor for the 2012 London Olympics – just in case you’ve been in a cave for the last couple of years – and are focusing supplying on low emission cars cars to transport the mass of Olympic bods round London this summer. That means there will be no plutocratic 7 Series of ‘let’s get there quick’ M5s on offer and instead the Olympic great and good will have to do with a fleet of cars with a green halo.
Wed, 08 May 2013
Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.'
Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.
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