Corvette Temperature Sensor Dr-134b Niehoff. Chevrolet. Chevelle on 2040-parts.com

Drivers 'still prefer printed maps'

MOST motorists still prefer printed maps when planning car journeys, according to an AA/Populus survey. Older drivers are the least happy with sat-nav, with only 9% of over-65s ditching printed maps altogether. Overall, 63% of the 23,824 drivers polled have used a printed map in the last six months, while 60% have used an in-car sat nav.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Goodwood FoS really does create sales for supercar makers

Is the Goodwood Festival of Speed just an excuse for petrolheads to gather, or do supercar makers actually see sales rise as a result? If you’re a real petrolhead, there really is no better car show on earth than the Goodwood Festival of Speed (which starts this weekend). Yes, other car shows offer some of what Goodwood does – Villa D’Este, Pebble Beach and Salon Prive are all very good – but none have the depth of petrolhead goodness you’ll find on offer at Goodwood.