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Hyundai ix20

Hyundai has revealed the first images of its new ix20, a new B-segment MPV that will join the Korean automaker's product range in Europe later this year. Following on from the ix35, the ix20 is the second European car to adopt Hyundai's new 'fluidic sculpture' design language.  The new car, which will make its official debut at the Paris motor show, has been designed and developed at Hyundai's European R&D center in Rüsselsheim, Germany, under the direction of Thomas Buerkle. The car's name is said to reflect the new model's crossover-like versatility, which combines functionality with sportier driving dynamics.  Hyundai claims the ix20 aims to steer away from the boxy minivan image typically associated with the segment and appeal to buyers with young families.

StarTech brings Land Rover, Jaguar tuning options to U.S.

StarTech is now offering its tuning packages for Land Rover and Jaguar models in the United States, the division of German tuning company Brabus said on Monday. StarTech customized both the interior and exterior of the Range Rover and Range Rover Sport models. Both get 22-inch StarTech Monostar IV alloy wheels and custom-tailored body components.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.