Cpt Racing Mfg Adjustable J-style Panhard Bar With Rebuildable Heim End, J Bar on 2040-parts.com
Sonoma, California, United States
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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
The iconic six-wheel Elf-Tyrrell P34 unveiled: Autoweek archives
Tue, 18 Oct 2011The Elf-Tyrrell project P34 six-wheeler remains one of the most radical designs ever presented for a Formula One car. This selection from the Autoweek archives comes from Sept. 27, 1975, when the P34 was revealed by Derek Gardner, chief designer for the Tyrrell Racing Organization.
New BMW M3 and M4 CONFIGURATOR now LIVE
Fri, 24 Jan 2014New BMW M3 and M4 Configurator now live No customer has yet had the chance to drive the new BMW M4 (or its saloon sibling, the 2014 BMW M3) but that hasn’t stopped UK buyers clamouring to place an order. BMW UK has revealed that more than 200 UK customers have already placed and order for the new M Twins, with expectations that there will be almost 2000 sales in the first year (60/40 in favour of the M4 Coupe). But even though those first UK buyers for the M3 and M4 haven’t driven their new baby yet, they can now go online and play with the both the new M3 and M4 configurator to spec up their new toy just as they did with the dealer, but get a much better idea of what to expect.