Craftsman- Vv- # 42929 (17mm) Open End/12 Point Box Wrench Lot# 9251 on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Citroen DS5 – the tease begins

Citroen DS5 - the tease begins Yet another new car being teased in the run up to the Shanghai Motor Show, and this time it’s instalment number three in the new Citroen DS range – the Citroen DS5. Following in the footsteps of the DS3 and DS4, the DS5 will be the biggest modern DS to date and the closest in size to the iconic Citroen DS cars of the past. Based on the Citroen C5, the DS5 will be innovative as well as chic if it lives up to the promise of Citroen’s intent.

Mercedes introduces illuminated three-pointed star [w/video]

Illuminated badges and emblems on cars aren't a new idea – those old enough to remember will recall the warm glow of the old Wolseley grille emblems – but in recent history they have been the reserve of concept cars and the aftermarket. Mercedes is set to restart the trend however as it begins to offer an LED-illuminated star as a dealer-fit option on the E–, GL–, M– and CLS–Class. We've started to see lighting spill out onto the exterior of concept cars for a while and this move is sure to have other OEMs and aftermarket firms alike following Mercedes' lead.