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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Hyundai confirms luxury Genesis Brand to take on Lexus & Infiniti

Hyundai are planning to launch the Genesis Brand (Hyundai Veloster pictured) The rise and rise of Hyundai (and Kia too) has lead to speculation for some time that the next stage in their evolution is a proper luxury brand to take on Infiniti and Lexus, and it’s now confirmed that Hyundai will be launching the ‘Genesis’ brand within two years. Not to be confused with the ‘Not for the UK’ Hyundai Genesis, the Genesis brand will be a range of cars from Hyundai offering real competition for the luxury brands from Nissan and Toyota, but with a dose of Hyundai pricing and warranty thrown in to the mix. Hyundai’s product manager in Australia – Roland Rivero - has come out and confirmed that the Genesis brand is in  the making and will initially – at least in Australia – offer two RWD cars.

One Lap of the Web: The Stig's riding mower, Satan's rat rod and Cuban cars

It's One Lap of the Web: Our daily digest of car news, features, videos and photos you may not otherwise have heard about. -- The video demons at Drive take a look at a nasty 1931 Ford colloquially named Satan's Rat Rod. You be the judge, and note that this clip isn't recommended for the thin-skinned environmentalists among us.