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Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

Honda reportedly plans electric car for '15

Honda could be joining the growing ranks of electric-car makers and reportedly plans to sell one in the United States sometime around 2015. Reports in the Nikkei Business Daily in Japan say that the car would arrive then as part of Honda's plans to meet stricter mileage standards set to take effect for the 2016 model year. The car would be Honda's answer to the Nissan Leaf and the Chevrolet Volt, which have announced eye-popping mpg figures and are due next year.

One Lap of the Web: Cool cufflinks in your Crown Coupe

-- Want to be the coolest person at your next event "celebrating lifestyle and automotive achievement that will embody the realization of automotive aspiration"? (Note: this was part of a real invitation we received.) You can do no better than buying these cufflinks made from a Cosworth-powered Jaguar F1 car. The bolts were "used to retain the crank within the engine block," says Ledon Gifts in their Etsy store.