Crg Cik-14 Shifter Kart Clutch Lever #fk0.02929 on 2040-parts.com

Caterham Sevens reimagined as classic F1 cars

You could never really call the Caterham Seven modern – its look has remained fundamentally unchanged since the original Lotus Seven (the car Caterham would eventually buy the rights to build) launched back in 1957. Today, the engine is still in the front, those delightfully exposed front wheels still float over bumps and the frog-eyed headlights serve as a reminder of years gone by. And now the modern Seven has been taken right back to the period where it was first conceived, with these Grand Prix-style racers from Zolland Design.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Honda Personal-Neo Urban Transport (P-NUT) concept

By Tim Pollard First Official Pictures 02 December 2009 21:58 You can always rely on the Japanese car makers to invent the craziest names. Honda didn’t disappoint at the 2009 Los Angeles auto show, with the new P-Nut concept car. That stands for Personal-Neo Urban Transport, in case  you were wondering.  It’s quite a different kettle of fish (bag of nuts?) from last year’s striking supercar hybrid concept car shown a year ago almost to the day.