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McLaren P1: The Bahrain Photo Shoot

On a tour of the Middle East – and ahead of a debut at the Geneva Motor Show – the McLaren P1 has been photographed at the Bahrain International Circuit. That drip of information has included everything from the development version of the P1 on video, the first view of the instruments on the P1 and, most recently, the first interior photos of the P1. Now, whilst McLaren are busy touring the P1 round the Middle East, they’ve taken the opportunity to get a new set of stunning photos of the McLaren P1 at the Bahrain International Circuit showing the P1 in a set of beautifully lit and shot photos.

Renault Twizy Cargo turns the Twizy EV in to a van

The Renault Twizy Cargo (pictured) turns the Twizy EV in to a small van. If only the Renault Twizy EV was a sensible price, it would make a perfect commuter car. With dimensions that give it a footprint not much more than a motor cycle, the Twizy offers much for commuters in congested urban areas.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?