Crown Automotive 53009886 Valve Stem Seal on 2040-parts.com

Jaguar & Land Rover eschew Detroit for Delhi

The Jaguar C-X16 will be on show at the Delhi Motor Show in January. Although Jaguar Land Rover has revealed that it won’t be exhibiting at the 2012 Detroit Motor Show in January – instead it will be out in force at the Delhi Motor Show – it’s really not a huge deal. Motor Show exhibiting is an expensive business, and despite JLR’s strong sales, costs are a factor.

Nissan to open new studio in Beijing

After last week's announcement of leadership changes at Nissan's North American and European design centers, Nissan Investment Co., Ltd (NCIC), a Nissan subsidiary in China, today revealed plans to expand its global design resources with the establishment of a new design studio in Beijing. "With the addition of 20 designers, Nissan's new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth," said Shiro Nakamura, chief creative officer and senior vice president of design and brand. "Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations." Scheduled to open early in 2011, the studio in the Chao Yang district of Beijing will be the first design facility in China established by a Japanese automaker.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.