Cruiser Accessories Accent License Plate Frames - 58098 on 2040-parts.com

Driven: Lexus IS-F

The Lexus IS-F is a significant new design for one core reason: it introduces a performance sub-brand parallel to that of the M-cars from BMW, AMG from Mercedes-Benz, and the S and RS sub-brands from Audi. This then is Lexus making a logical next step to further encroach on the established German premium brands. BMW originated the premium brands' performance sub-brand with the 'M for Motorsport' M3 of 1986 (the M1 supercar of 1978 preceded that, but was a singular model, not a performance derivative).

New Mercedes SLK caught testing

The next generation (2012) Mercedes SLK caught testing at the Nurburgring The next generation SLK looks to be more aggressive in stance, with a nose that takes on the family theme from the new Mercedes E-Class. It seems likely that the new SLK will come with a new set of engines, with more than a passing nod to eco-concerns. In will come a 1.6 litre, four-pot supercharged engine that will pick up the mantle from the old 1.8 litre Kompressor engine – same power – or more – with lower emissions and better economy.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.