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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Renault turn central London in to a full-size Scalextric for the Zoe EV (video)

The Renault Zoe Scalextric cars turn on to the Embankment Even those who have never driven an electric car probably have if we count childhood exploits with Scalextric; hand-grip controllers clenched in hand seeing how fast you can go before your car tips off in a bend. So Renault decided it would be a good idea to create a full-size Scalextric track in central London, modify a pair of Renault Zoe EVs to slot in to the newly fabricated track and blat the cars round the 1.9 mile track in London controlled by competition winners from a helicopter hovering overhead. The race sees the two Zoes go head-to-head on the Scalextric track, starting out on the South Bank by the London Eye, over Westminster Bridge, past the Houses of Parliament, down the Embankment, up The Strand, over Waterloo Bridge, round the IMAX and finishing alongside the Thames at the finish line.

BMW MegaCity Range Extender option

BMW MegaCity - Range Extender option A year ago, when BMW revealed the BMW Concept ActiveE 1-Series in Detroit we had a big old press release. And inside that press release was the small gem that the MegaCity part of BMW’s project-i would include drivetrains other than electric. We’re not sure BMW ever said that its MegaCity cars would be all electric, although we’re probably not alone in having assumed that.