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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Fiat 500 by Diesel – now it’s the convertible 500C by Diesel

The Fiat 500C by Diesel Fiat has been trying hard to churn out as many limited edition versions of the 500 as MINI have managed on their own re-created motoring icon. That’s probably an impossible target (we reckoned that MINI managed a new model a month last year) but that’s not going to stop Fiat having a good old bash at milking the ‘Limited Edition’ market. One of the earliest limited edition specials from the Fiat 500 was the ‘Style’ makeover from designers Diesel.

2013 Range Rover: Price, Performance, Economy, Interior & more…

Land Rover has given the new Range Rover a public viewing in London and delivered details of price, performance, economy and much more. We’ve had the initial reveal of the 2013 Range Rover last month and this morning we had the first video of Land Rover’s new range topper. But now, after a reveal today at the Royal Ballet School in Richmond (that’s London if you’re American) we get much more detail from Land Rover on the new Range Rover.