Crusader/pcm Rh 302/351 Camshaft Ra050008 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

VW Cross Polo (2010) Revealed

The VW Cross Polo will debut at the Geneva Motor Show No, it’s not an angry version of the 2010 Volkswagen Polo but VW’s fake off-road version of the latest Polo designed to appeal to those who want a rufty-tufty car to cope with the demands of the Urban Jungle. The Cross Polo (we’d expected it to be the ‘CrossPolo’ as the Germans like to run words together, like ‘BlueEfficiency’ or EfficientDynamics, but the graphics on the Polo make it clear it’s the ‘Cross Polo’) is the latest version of the 2010 Polo to be revealed. Just this week we’ve had the 2010 Polo GTI and the 2010 VW Polo BlueMotion (see – it’s those joined together names again) and the Cross Polo makes the hat trick for pre-Geneva.

Driven: Ford Flex

When Ford unveiled the Fairlane concept in 2005, the company attempted to "rewrite the people mover story", according to Group Vice President of Design and Chief Creative Officer, J Mays. The Minivan, once the symbol of suburban America, had fallen out of favor - its dowdy, "soccer mom" image eschewed in exchange for upscale, aggressive SUVs. According to Mays, the idea with the Fairlane was to "move people emotionally as well as physically", something few minivans had done before.