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Audi reveals TV spots for A3

Audi has revealed a few TV ads for its newest A3 sedan, which we reviewed last week. The one-minute, 30-second and 15-second spots feature comedian Ricky Gervais, chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, boxer Clarissa Shields, street artists Cyrcle and church choir Voices of Destiny. The company is building off its “Stay Uncompromised” theme that debuted during the Super Bowl.

Hongik University wins 2011 Ferrari World Design Contest

Seoul's Hongik University scooped first place honors in the 2011 Ferrari World Design Contest. 50 highly prestigious universities developed designs for Ferrari's cars of the future, and students from the Korean school beat the second-placed Istituto Europeo di Design (IED) of Turin, Italy, in the final while London's Royal College of Arts (RCA) finished in third place. The ‘Eternità', developed by Kim Cheong Ju, Ahn Dre and Lee Sahngseok, was the winning design for Hongik University, while Azerbaijan's Samir Sadikhov, studying at IED, earned him second place with the ‘Xezri'.

Le Mans champ: laser lights are the future

Three-time Le Mans 24 Hours race champion Allan McNish has told us that technology first trialled at the world famous endurance event often makes it on to road cars – and this year’s big thing will be laser lights. Speaking ahead of Le Mans 2014, McNish said that racing is more relevant to everyday cars than people think – with features from seat belts to windscreen wipers debuting at the race. Audi R8 V10 plus review (2013 onwards) Las Vegas debut for Audi Sport Quattro laserlight concept “The laser light’s on this year’s Audis will make it onto road cars straight away,” McNish told us.