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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Lincoln is promised a unique line

Lincoln vehicles will be dramatically different from Ford brand products, Ford Motor Co. executives said last week. "The strategy isn't just new products, but full differentiation from the Ford brand in not only design but in technology," Derrick Kuzak, Ford's group vice president of global product development, told a group of auto analysts at the Detroit auto show.

AMG plans greener, cleaner performance cars

By Ben Whitworth Motor Industry 08 October 2008 08:00 AMG is going green – the maker of unfeasibly fast Mercedes-Benz models is gearing up for hybrid and diesel versions, using advanced low-weight materials to retain their tyre-smoking performance credentials while satisfying the nagging greener conscience. In an exclusive CAR interview, Aufrecht Melcher Großaspach boss Volker Mornhinweg spoke candidly about the company’s future and outlined why a raft of imminent eco measures would enhance AMG’s performance capabilities rather than stifle them. ‘Of course emissions and economy are important to us at AMG – only a fool would ignore these factors today,’ said Mornhinweg (pictured).