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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Stop buying new cars says government adviser

People should stop buying new cars and drive their old ones until they’re beyond repair, says a top government adviser. This news, reported by the Daily Telegraph, comes a day after we reported that new cars sales figures have hit a six-year high. On Bing: see pictures of scrap cars Find out how much a car over 10-years-old costs on Auto Trader Chief scientific adviser to the government’s energy department, David MacKay, said “car manufacturers love us to buy a new car every few years” and that Britain needs to end its throw away culture.

Public urged to give view on A9 plan

THE PUBLIC have been urged to have their say on the design of the most expensive road project in Scotland's history. The £3 billion upgrade of the A9, which runs from central Scotland to the north coast, to full dual carriageway will cost more than the M74 completion, the new Forth road bridge and the Aberdeen bypass combined. The first public displays setting out the logistical and environmental impact of the first £40 million section of the upgrade, from Kincraig to Dalraddy in the Highlands, will be unveiled this month.