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Daimler and BYD name new brand Denza

Mercedes-Benz sources in Germany have confirmed Chinese media reports suggesting that parent company Daimler and Chinese carmaker BYD's new joint venture brand will be called Denza. Created as a Chinese-market-only brand, Denza is planned to support a range of "affordable" electric-powered vehicles, the first of which is set to be unveiled at the Beijing motor show next month. Based on the underpinnings of the first-generation Mercedes-Benz B-class--a car originally designed to accept batteries within its flat floor structure--the first Denza model was developed in China by a team of engineers from both Daimler and BYD Auto.

General Motors to drop Goodwrench brand in the United States

UPDATED -- General Motors Co. is dropping the GM Goodwrench car mechanic brand in the United States as the company moves to redirect the marketing emphasis around its four core vehicle brands, the company announced. The long-standing Goodwrench brand--used by GM dealers to promote vehicle repair and maintenance services--will be replaced by Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service, GM said in a statement released Monday evening.

SRT Viper coming to Forza Motorsport 4

“And the band played ‘Screaming for Vengeance,' and we agreed that the world is mostly manacled.” So sang Craig Finn on 2006's Boys and Girls in America. And sure enough, the Viper has traction control now, making it at least kind of manacled. Does it matter much?