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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

First Dacia Duster SUVs leave India bound for the UK

The first Dacia Duster SUVs built in RHD for the UK market left India this morning to help satisfy Renault’s growing order book for the Duster. With the sort of response the Duster has received in the UK – with prices for the entry-level Duster starting at just £9k – Renault are no doubt wishing they’d brought the Duster to the UK sooner. But such was the demand for the Duster in mainland Europe and emerging markets that they just couldn’t get production of RHD Dusters organised for the UK until now, when Renault’s plant at Oragadam, near Chennai in India, finally managed to satisfy its home market demand sufficiently to leave enough capacity for RHD cars bound for the UK and Ireland to roll off the production line.

Fiat future products: Look for more 500s

Next year two Fiat 500 models are scheduled to join the 500 and 500C convertible, which already are on sale as 2012 models. Cars arriving next year will be a sporty Abarth version and an electric. A fifth car will join the lineup in 2013: a four-door, five-seat, high-roof subcompact.