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BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Ferrari to revive GTO name

Ferrari is set to return the evocative GTO (Gran Turismo Omolagato) name to its lineup on a limited-edition, two-seat version of the F599 Fiorano GTB. The new car, conceived to run bodywork and mechanical components from the Italian carmaker's race-bound 599XX, is expected to make its public debut at the Paris motor show in September--marking the first time the GTO badge has been applied to one of Ferrari's road cars since the launch of the much-revered 288 GTO in 1984. Among the changes brought to the new car is a series of carbon-fiber exterior panels, a stripped-out interior and specially developed alloy wheels--all aimed at lowering the weight by 132 pounds from the 3,718 pounds of the F599 Fiorano GTB.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.