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One Lap of the Web: Porsche at Le Mans, F-150 reclaims the flag and Foose talks classic rods

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- We covered the 24 Hours of Le Mans top to bottom including every make and class, but if your preferred marque is Porsche you might enjoy the Porsche Purist's look at how cars from Stuttgart fared during the endurance classic, complete with photos, stats and results.

Hyundai confirms luxury Genesis Brand to take on Lexus & Infiniti

Hyundai are planning to launch the Genesis Brand (Hyundai Veloster pictured) The rise and rise of Hyundai (and Kia too) has lead to speculation for some time that the next stage in their evolution is a proper luxury brand to take on Infiniti and Lexus, and it’s now confirmed that Hyundai will be launching the ‘Genesis’ brand within two years. Not to be confused with the ‘Not for the UK’ Hyundai Genesis, the Genesis brand will be a range of cars from Hyundai offering real competition for the luxury brands from Nissan and Toyota, but with a dose of Hyundai pricing and warranty thrown in to the mix. Hyundai’s product manager in Australia – Roland Rivero - has come out and confirmed that the Genesis brand is in  the making and will initially – at least in Australia – offer two RWD cars.

TRW unveils bag in roof airbag system for European customer

TRW Automotive Holding Corp. has developed a roof-mounted airbag that is designed to allow automakers create more space for interior styling compared with typical instrument panel airbags. The “bag in roof” airbag system deploys one airbag from the roof, protecting both driver and passenger, thus eliminating the need for a passenger-side airbag (usually found in the instrument panel).