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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Gavin Green reviews the 2014 Geneva motor show
Wed, 05 Mar 2014By Gavin Green Motor Shows 05 March 2014 15:00 The highlight of my Geneva happened before the show even opened. The day before the first press day, an electric blue McLaren P1 parked outside my central Geneva hotel. Then another P1 (in grey metallic) joined it.
New Peugeot 108 Hatch & Top! Cabrio on sale July – costs from £8,245
Thu, 01 May 2014The new Peugeot 108 (pictured) on sale July 2014 The Peugeot take on the Toyota Aygo and Citroen C1 – the new Peugeot 108 – is going on sale in July in the UK and will cost from £8,245 for the 1.0-litre three-door in Access trim, topping out at £12,245 for the 1.2-litre Allure five-door. Not only is there a choice of three-door and five-door 108s, there’s also a choice of two engines -a 68bhp 1.0-litre 3-cylinder and the new 1.2-litre PureTech VTi – and four trim levels - Access, Active, Allure and Feline - although you’ll have to settle for Active or Allure if you want the Top! Cabrio.