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Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Autodesk Automotive Days - Detroit 2009
Thu, 28 May 2009Autodesk held 'Automotive Days - Detroit 2009' on May 12th and 13th at the Townsend Hotel in Downtown Birmingham, Michigan, one of Detroit's more upscale communities. The two-day event focused on digital prototyping and included a variety of presentations - from advanced 3D visualization to engineering simulation. The audience of designers, engineers, and visualization experts listened to advancements that will help smooth the data flow from initial 2D sketches to engineered and ready-to-tool 3D CAD data.
Ford Focus, Fiesta racers (2011): global motorsport
Wed, 03 Nov 2010The new One Ford mantra is spreading to the race track - as the Blue Oval sends its motorsport division global too. Announced at the 2010 SEMA show, the Fiesta R2 rally car will now be available in North America for the first time. And the all-new Ford Focus touring car (pictured) will race globally - it's anticipated to be in the 2011 British Touring Car Championship. Ford plans to coordinate and support private race teams around the world and is promising to help teams adapt the car to worldwide touring car categories.