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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

McLaren P11 caught testing

Proof of how far along the P11 is came today with pictures of the car out testing in chilly climes in Sweden (just like the next generation Porsche 911 (998) and the new Baby Rolls Royce, the RR4). McLaren P11 caught testing in snowy Sweden The McLaren P11 is a hand-built carbon composite 2 seater, mid engined car, with a target weight of only 1250kg. Power is likely to come from a Mercedes lump, and probably a tuned version of the 6.2 litre AMG found in the ’63s’, mated to an F1 style flappy-paddle gearbox.

Lamborghini Cabrera: The tease begins

Lamborghini Cabrera: The tease begins Just yesterday, we reported that the very last Lamborghino Gallardo had rolled off the production line in Sant’Agata Bolognese after a ten year reign. And Lamborghini are wasting no time whetting appetites for the Gallardo, with a new website launched to tease its replacement, complete with a ‘start’ button to hear the new V10 roar and instructions to “Listen to your instinct – Discover the roar of the new creature from Lamborghini”. That replacement is probably going to be called the Lamborghini Cabrera, which we’ve been expecting to debut at the 2014 Geneva Motor Show.