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The Ultimate Golfer’s Car – The Garia

The £14,500 Garia Golf Car I’m afraid we’d call it a Golfer’s Cart, but Garia – makers of what must surely be the most OTT golf cart in production – insist it’s a golf car. Or at least they do in all the bumph they sent us. Keen to point out that the Garia is “manufactured at the Valmet Automotive factory in Finland, manufacturer of the Porsche Cayman and Porsche Boxster” you soon start to realise that this isn’t going to be cheap.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Lada X-Ray

Russian automaker AvtoVaz has unveiled the Lada XRAY concept at the Moscow motor show. It's the first concept to emerge from under the direction of AvtoVaz's new design chief, Steve Mattin. Previously Design Director of Volvo, Mattin has a strong history with the SUV breed – it was under his direction that the XC60 was developed while at Volvo, while in his role prior to that at Mercedes-Benz, he also worked on the ML-Class.