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Peter Schreyer introduces Kia's new Sportage

It's a sign of just how significant the new Sportage is for Kia that rather than flying UK journalists to an international launch location the company instead rented a boutique hotel in London's Notting Hill, created a sketch gallery in the basement and flew in key members of the car's development team to meet the press — who were then lent some the first new Sportage's in the UK to test for a month. One executive present at the event was Kia's Senior Executive Vice President and Chief Design Officer, Peter Schreyer. Car Design News was invited to meet with Peter to talk about his role at Kia and for him to talk us through a vehicle Kia is billing as the first to be designed entirely under his tenure.

Who is the greatest car designer at work today?

6 August 2012 update: Click here for the full CAR design power list story - from CAR magazine August 2010 issue It's a classic pub banter for anyone with a drop of petrol in their veins: who is the greatest car designer? Stylists are the rock stars of the car industry, the ones who bring to life the metal boxes that transport you and I around our daily lives. The new August 2010 issue of CAR Magazine, out on Wednesday 21 July, reveals the CAR Top 30, as we count down the most influential, successful and downright talented designers in the auto industry.

Japan Car: Designs for a Crowded Globe

The Science Museum in London, UK is hosting the Japan Car: Designs for the Crowed Globe exhibition, sponsored by seven Japanese automobile manufacturers. An exploration of the car as a 'mobile cell', the exhibition has been conceived by graphic designer Kenya Hara and architect Shigeru Ban to show how Japanese design reflects the 'soil and spirit' of Japan, depicted by concept cars and models specific to the Japanese market. Speaking to Car Design News, Shigeru Ban explained how the automobile was chosen as the central element to the exhibition because it is a reflection of Japanese culture and tradition.