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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Mitsubishi Concept G4 to debut in Bangkok

Mitsubishi will unveil its Concept G4 at the upcoming Bangkok motor show. The Concept G4 compact sedan is shown in only one sketch, meaning we have few details, but we can see it features Mitsubishi's latest design language first seen on the CA-MiEV in Geneva, for example the headlamps, rear lamps, vertical fog lamp bezels and grille. Mitsubishi claims that the concept's short nose will help with visibility and maneuverability, while the interior will allegedly be among the roomiest in its class.

Kia Ray plug-in Hybrid revealed

Kia has revealed their plug-in hybrid concept - the Kia Ray - at the Chicago Motor Show A few weeks ago we reported on a tease from Kia of the Kia Ray Concept they were taking along to Detroit’s lower key motor show sibling – the Chicago Motor Show. And true to their word they revealed the Kia Ray at Chicago – and a convincing Prius rival it looks. Instead of the stodgy mainstream hybrids churned out to date by (mainly) the Japanese, the Kia looks like a breath of fresh air.