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Volvo's research proves car design invokes basic human emotions
Thu, 28 Nov 2013Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.
Jaguar Land Rover aiming to double sales
Sat, 22 Jun 2013Jaguar Land Rover plan to double sales We’ve got so used to reporting ever increasing sales for Jaguar and Land Rover that it comes as no big surprise that JLR are planning to double car sales by 2020. A few years ago such a figure would have been risible, but since Tata took the helm from Ford in 2008 the focus at JLR on creating a world beating brand and product has been unshakable. Tata got off to a good start with the Jaguar XF replacing the S-Type, and the new Jaguar XJ showing just how good a big luxury car can be to drive.
Top Gear Isle of Man Postage Stamps revealed
Tue, 11 Oct 2011Top Gear Isle of Man Postage Stamps Until recent years, the Isle of Man was best known as a sleepy little island off the Lancashire coast with an annual TT race and low tax. But Top Gear changed all that. Not only has Top Gear shown the middle of the Isle of Man in all its misty beauty, it’s also shown the world that the Isle of Man can be a petrolhead’s delight, with no speed limits on the Mountain Road.
