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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

CDR Trend Insight – Downsizing the ‘Allroad’ Aesthetic

The ‘Allroad' aesthetic is trickling down to the A-segment. The look is so-called because it was led by Audi's range of Allroad products, which raise the ride height, add lower body cladding and subtly change detailing of the mainstream estate car products. Volvo's XC and Skoda's Scout models do similar things, but until now, we've not seen this aesthetic approach applied to the smallest segment of cars.

Spyker C8 Laviolette LM85 unveiled at LA Auto Show

By Digby Fullam Motor Shows 20 November 2008 16:04 Spyker whisked the covers off a new special-edition, Le Mans-inspired model at the LA Auto Show. The striking orange colour of the C8 Laviolette LM85 is designed to ape the livery of the firm’s GT2 Le Mans cars. The LM85 nameplate refers to the race car’s starting numbers.OK, it's got a special paint job, but what else?Underneath the novel paint, this car is all about aluminium.