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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Updated 2014 Volkswagen Polo prices confirmed

Volkswagen has confirmed its new 2014 Polo supermini will go on sale in the UK on 23 April 2014, with prices starting from £11,100 for the entry-level 60hp 1.0-litre S variant. Prices rise to £19,715 for the range-topping five-door Polo Blue GT model fitted with VW’s 150hp 1.4-litre TSI petrol turbo engine with cylinder deactivation technology. It is mated to a six-speed manual as standard, or the firm’s seven-speed DSG gearbox as an option.

2013 Volkswagen CC prices start at $31,070

Volkswagen announced that pricing for its 2013 CC sedan will begin at $31,070. That's about two grand more than the 2012 model. For 2013, the coupe-look sedan will offer six trim lines: two sport, two luxury, an R-Line and the 4Motion Executive.