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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

2015 Toyota Camry unveiled in New York

A good-looking Camry? What's next, one that handles well, too? Oh man, our world has been turned upside down!

Infiniti Emerg-e on the move at Goodwood FoS

The Infiniti Emerg-e range-extender supercar will be at the Goodwood Festival of Speed this month and tackle the hillclimb. We’re still not sure that Infiniti really know where they’re heading in the UK and Europe, but perhaps recent changes at Infiniti PR will help make things clearer? But one thing Infiniti are doing that makes real sense is the Infiniti Emerg-e range extender supercar we saw at Geneva in the Spring as a potential range-topper for the Infiniti range.