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Peugeot Citroen to buy Mitsubishi

It's being reported that PSA (Peugeot Citroen) are to take control of Mitsubishi Car makers have been fighting hard to survive in the last year or so as the landscape for their products goes through the biggest sea change ever. Fiat boss Sergio Marchionne was quoted as saying that if car makers didn’t rationalise and merge then they would go under. He sees a car making landscape with a handful of huge car makers and a plethora of very small ones – nothing in between.

MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Abarth 695 Tributo Maserati: The Fiat 500 Maserati homage

The Fiat 500 pays tribute to Maserati Fiat is launching a new special edition 500 at the Geneva Motor Show – the Abarth 695 Tributo Maserati – a convertible Abarth 500. Almost three years ago Fiat produced a limited edition Abarth 500 that paid tribute to Ferrari – the Abarth 695 Tributo Ferrari – which cam with decent oomph, a bright red Ferrari paint job and an eye-watering price tag of £30k. Now Fiat feel it’s time to pay tribute to another marque in its portfolio – and relieve punters of a further slice of hard-earned – with the Abarth 695 Tributo Maserati – this time a soft-top – arriving at the Geneva Motor Show next month.