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Mazda refines lineup with SkyActiv technology

It turns out Mazda isn't simply shooting for the sky. Rather, the protagonists of zoom-zoom driving dynamics are taking an active approach to the brand's DNA: Put it all together, and it's called “SkyActiv.” Mazda is billing the suite of technologies as the pillars of its way forward. Much of these features--which enhance future products in nearly all areas including engine, transmission and chassis--have already been revealed.

Porsche 911 (2011) the first official video of the 991

Prototypes of Porsche’s new 991-spec 911 haven’t been snapped out on test by our spies this week, so just in case you’ve been having withdrawal symptoms, Stuttgart’s most famous sports car manufacturer has released its own video of its iconic car. What does Porsche’s official video of the new 911 reveal?  Shot in South Africa during the 991’s final validation and testing phase, the video is our best look yet at the new 911 on the move. We finally get to hear the flat six engines, and get glimpses under the bonnet and inside its Panamera-inspired interior – look closely and you can spy the seven forward speeds etched onto the gearknob for the manual ‘box.  Beyond that there’s little more to see, as Porsche won’t reveal the new 911 until the 2011 Frankfurt motor show this September.

Auto Trader launches new logo, unveils future plans

Auto Trader Auto Trader, Britain's biggest car classified selling site, today launches its new brand identity - as part of an ambitious expansion plan for the future. The previous logo had not changed in 37 years and was designed for the printed magazine, which ceased publication in summer 2013. Auto Trader, which is the provider of classified cars for sale to MSN Cars, is now a digital-only outlet.