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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Citroën designers: Design students have 'golden opportunity'

Today's car design students "have got a fantastic opportunity in a very different world," say Citroën designers. Though the automotive industry has been suffering in many regions in the current economic climate, the next generation of car designers "have got a fantastic opportunity," says Andrew Cowell, Senior Design Manager at Citroën, in conversation with Car Design News at the Royal College of Art, London. "The industry will evolve quite a lot, and these guys (the students on the postgraduate Vehicle Design course) will come out into a very different world." "They'll start in a very interesting period", says Alexandre Malval, Citroën Design Director and himself a graduate from the RCA course.

New Mercedes S Class garners 30,000 orders in first 3 months

New Mercedes S Class (pictured) garners 30,000 orders in first 3 months The last Mercedes S Class was with us for getting on for a decade, so it’s no surprise, with a new S Class in the offing, Mercedes ended up cutting S Class production in 2012. But now the new 2014 Mercedes S Class has arrived, and orders are starting to flood in. Mercedes are reporting that in the first three months on sale the new S Class has received more than 30,000 orders, compared to a total of 65,000 orders for the previous S Class in its last year.