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The Porsche P1 is lighter, greener and more exclusive than McLaren's new hypercar

Long before the legendary Porsche 911 -- before, even, the Porsche 356 -- Ferdinand Porsche was tinkering with alternative powertrains and designing road-worthy vehicles. Though it wasn't the first vehicle to bear his name, the “Egger-Lohner electric vehicle, C.2 Phaeton model” was the earliest result of his efforts. Perhaps getting the jump on the modern alpha-numeric craze/plague, it was shortened to a simple “P1.” The P1 (we'll refer to it as the Porsche P1 from here on out to avoid confusion) made its first appearance in Vienna on June 26, 1898, and it didn't last long in the public eye: Before Porsche decided to pull it out and put it on display, it had reportedly been sitting in a warehouse, untouched, since 1902.

Renault Captur (2013) finally to be unveiled at Geneva

Renault teased us earlier in the week with a single shady image of the new Captur - and here it is, fully revealed today in all its compact SUV splendour. Coming in the wake of the new Clio’s renewal, the Captur marks the next step-up in Renault’s design offensive. New stylist in chief Laurens van den Acker is rebooting La Regie's wardrobe and you can leave a comment below to rate his latest effort.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.