David Clark H6240-35 Radio Direct Headset on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Fiat 500 Abarth 500 R3T rally car (2009) revealed

By Chris Chilton First Official Pictures 02 October 2009 13:00 After letting it wither to nothing but the name on a set of spoilers in an accessories catalogues a few years ago, Fiat really is serious about the Abarth brand again. We’ve already had hot Punto and 500 Abarth road cars, the Abarth 500 Assetto Corse racer, and now there’s this, the Abarth 500 R3T rally car, unveiled at the San Remo Rally. Not quite.

Bentley Branches Out Into Home Furnishings

NOT content with wheeling out an ever improving line of super-luxury cars, Crewe-based Bentley has chosen to add luxury furniture to its sales catalogue. Designed to furnish luxury homes, company bosses are keen to stress that the collections combine Bentley’s inherent qualities of craftsmanship, heritage and tradition, exclusivity and style, with the exacting design of a leading European furniture maker. Buyers of the furniture can expect the same attention to detail and exacting high standards as those with the means to purchase one of Bentley’s cars.