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Jaguar Land Rover leads UK universities to develop virtual simulation tech

Jaguar Land Rover is to lead four UK universities in a £10m ($15.5m) government scheme to develop virtual simulation technologies and processes to help improve and accelerate the car design process. The carmaker will be leading project teams from the universities of Cambridge, Loughborough, Leeds and Warwick in the Program for Simulation Innovation (PSI), developed to improve the potential of the UK virtual simulation industry. It is hoped that through its results design quality and capability can be improved through the simulation of sights, sounds and smells.

McLaren 12C Spider sells out in 2 hours at Neiman Marcus

The Christmas car for 2012 from US retailer Neimann Marcus – the new McLaren 12C Spider – sold out in just two hours. And it didn’t take long for the 12C Spider to sell out when it went on sale this week, with all 12 cars snapped up in just two hours – all $4.25 million dollars worth. Neiman Marcus were offering their 12C Spiders at a premium of $85k over McLaren’s US list price for the 12C Spider of $269k, but they were throwing in flights to the UK to have dinner with McLaren’s Ron Dennis and a set of custom luggage.

Who's Where: Moray Callum to head Ford Americas Design

Moray Callum has been named Executive Director for Ford Americas design effective May 1, 2009. He will be taking over the position from Peter Horbury, who has been appointed to replace Steve Mattin at Volvo Cars. In his new role, Callum will be charged with leading the design for all cars and trucks designed in Ford's North and South America studios, as well as guide the design of Lincoln and Mercury products.