Dayton Rims: 1124.5 on 2040-parts.com

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Citroen DS Wild Rubis SUV Concept: Official (+ Video)

Revealed this morning, the DS Wild Rubis Concept is a proper full-size SUV from the French car maker which, we assume, is being targeted primarily at China. Citroen’s history in recent years with full size cars has been poor, with no one but the French themselves buying them in any sort of reasonable numbers. But with the car buyer’s passion for SUVs – even full sized ones – we could see Citroen deciding to put the Wild Rubis on sale in Europe if the feedback is positive.

McLaren P1 driven by Top Gear’s Jeremy Clarkson (video)

McLaren P1 driven by Top Gear’s Jeremy Clarkson (pictured) It’s only a few days since McLaren revealed the first customer P1s are now rolling out of McLaren’s clinical production facility in Woking, and it looks like Jeremy Clarkson has bagged one to play with. The video (below) shows Clarkson behind the wheel of the new P1 which, judging by the number plate, is probably one of the first customer cars on the road. The opinionated one is preceded in the video by a pair of Range Rovers – one new, one old – at least one of which is a camera car, so this drive of the Mclaren P1 is obviously heading for a TV screen soon – hopefully on Top Gear.